The new Trend Book is a reference asset Trend Vision + Jewellery Forecasting, Research Centre on a permanent and independent tendencies of the gem and jewelery, designed and promoted by Fiera di Vicenza.
The Trend Book is published this year with the brand Trend Vision + Jewellery Forecasting and published by the Vicenza Fair.
With 18 months in advance, presents the analysis of mega trends and developments designed to influence consumer choices.
In the global metamorphosis, the path of development is required to compete with excellence, innovation, creativity, using the strengths of "Made in Italy". Edited and directed by Paola De Luca, Trend Book 2014 + boasts world-class columnists - Alexander Vreeland, President DV, Franco Cologni of Cologni Foundation, Concetta Lanciaux, Luxury Strategist (former LVMH), Stephen Webster, International Jewellery Designer, Kara Ross, Designer Brand USA, Kent Wong, Chow Tai Fook-CEO personality to consolidate the position of the Trend and Trend Vision Book, ensuring contributions thick on the future strategies of the sector.
Two sections: OVERVIEW, which takes a photograph of macrotrend product in the fields of fashion jewelry and watches, and outlining FORECAST based on socio-cultural phenomena and market indications, the profile of consumer taste and style directions in the fields of jewelery and luxury cross. A map that helps designers, producers, marketers and entrepreneurs to interpret, in advance, the attitudes of consumer tastes and adopt successful strategies for their businesses.